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Executive Crisis
Media Training |
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Those at the highest
executive levels of an organization are often the ones
tasked with managing the potential fallout of a crisis
situation. Managing the organizational aspects of a
crisis is stressful enough as executives are expected to
oversee crisis situations and ensure that the crisis can
be resolved. Plant failures that lead to an
environmental crisis, human errors that cause a loss of
life, corporate scandals and other unforeseen situations
can all lead to terribly sensitive situations for a
corporation. Executives who work for publicly traded
organizations face some of the toughest scrutiny as
shockwaves can decimate a company’s value on the
market. How successfully executives handle relations
with the media during a crisis may make the difference
between a catastrophic "public relations
disaster" or an opportunity to enhance both your
company's image and your executive standing. There is a
"right" way and a "wrong" way to
handle a crisis situation with the media. Failing to
have a grasp on the right way to handle a crisis can be
disastrous for your company, can destroy a corporation’s
credibility with the media and can derail an executive
career. This intensive two-day Executive Crisis Media
Training workshop focuses on key training modules that
teach the need to manage a successful interaction with
the media during a crisis.
Our Executive Crisis Media Training workshop focuses on
providing executives with current training concepts,
tools and skills required to successfully communicate
with members of the media during a crisis. These same
training skills can be put to use when maintaining
general media relations, even when holding executive
press conferences unrelated to a crisis situation.
Training discussions related to the ability to maintain
an authoritative and “executive image” and how to
handle the nervousness and fear associated with speaking
before the media are also covered. All training modules
are designed to reinforce your personal and corporate
image and message. During this training workshop,
executives practice by learning how to prepare and
deliver a formal statement that might be issued during a
crisis media situation. Videotaped “press conferences”,
interviews, media briefings and other presentations are
followed by one-on-one coaching sessions designed to
provide individual feedback from a training instructor.
This format enables executives to evaluate personal
training progress and alter any distracting behaviors or
areas of needed improvement. Strengths and weaknesses
are discussed to help executives set up an action plan
for success. Time is also spent working through various
communication training modules, individual exercises,
discussions, self-analysis instruments and group
activities. All training concepts taught in this
executive-level crisis media workshop are modeled by our
senior team of training instructors.
Executive Crisis Media Training program
participants will learn to:
 | Maintain an executive image during a crisis
situation |
| Build strong relationships with members of the
media |
| Properly interact with the media during a crisis |
| Enhance projection, articulation, body language,
eye contact, and gesturing |
| Overcome nervousness when representing an
organization during a crisis |
| Use presentation media effectively |
| Conduct face-to-face media interviews during a
crisis |
| Satisfy the media’s needs during a crisis while
focusing on a message |
| Present accurate information without appearing
misinformed |
| Plan a crisis media presentation |
| Appear knowledgeable and calm under the pressure
that results from a crisis |
| Maintain control under the most challenging
situations |
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