Labor Crisis Media Communications Training

Labor Crisis Media Training

Strikes, walkouts and other labor-related issues can wreak havoc on the ability of the public to go about their daily routines. In countries like France and Italy, where strikes are a regular occurrence, thousands of travelers are sometimes affected when airport baggage handlers, pilots, train conductors or other transportation-related workers go on strike. In the United States, transit strikes have been known to shut down cities like New York City, forcing professionals to deal with an inability to travel to or from work or conduct their daily affairs. Oftentimes, a labor-related crisis receives heavy media coverage. Broadcast media, print media and other alternative media outlets swarm all over any labor crisis that disrupts public services or leads to losses in productivity due to the residual effects of a strike. Our Labor Crisis Media Training program is a highly interactive, two-day training workshop focused on providing participants with effective communication skills and the ability to manage a successful interaction with the media.

The Labor Crisis Media Training workshop focuses on empowering individuals involved in dealing with the media during a crisis. Public relations professionals, union representatives, executives, mediation teams and other designated corporate or organization spokesmen will benefit from training tools and skills to successfully communicate with members of the media during a labor crisis. These vital skills can be utilized by multiple parties, regardless of their role in dealing with the media during a labor crisis. Federal government agencies can utilize the skills in this training workshop to communicate with the media to discuss mediation that may be taking place to bring an end to a labor crisis. Labor union representatives can use the skills to provide the media with an update on discussions or to appease a hostile public clamoring for answers. Press conferences, presentations and other simulation sessions are utilized to provide participants with crisis media skill practice. Individual coaching sessions provide one-on-one feedback from a training instructor. Particular labor-related issues and crisis media messages that must be conveyed during a crisis are also discussed. Time is spent working on training modules, application exercises, discussion sessions and other activities to reinforce the learning process in this crisis media workshop.

Labor Crisis Media Training program participants will learn to:

Focus on the issues faced during a labor crisis
Handle the emotions of angry crowds, hostile print media and broadcast media
Interact with the media during a crisis
Enhance image and credibility when discussing labor crisis information
Eliminate distracting mannerisms that make take away from a message
Determine media attitudes, needs and positions
Overcome nervousness during a high pressure crisis situation
Use visual aids and other media to reinforce their message
Conduct face-to-face media interviews during a labor crisis
Satisfy the media’s needs during a crisis
Present accurate information without appearing misinformed
Plan and structure a crisis media presentation
Appear knowledgeable and calm under the pressure that results from a crisis
Maintain control under the most challenging situations
Build a statement for use when working with the media