 |
It
has often been said that there is no such thing as bad
publicity. However, if your organization is concerned
about maintaining a favorable image and a positive
relationship with clients and the general public, you
probably never want to test this theory. The truth is,
in a culture where all news – especially bad news –
travels at the speed of the Internet, bad publicity is
only a click away. Now, more than ever, your
organization needs to have a sophisticated, effective
plan for dealing with the media.
That
is why we have created a unique and powerful set of media
training classes that we can customize for your
organization and industry, and deliver on site at
your location at a time that works best for you. Our
instructors are all professional journalists with years
of experience in understanding how the media
covers an event, what they look for, and how they
respond to each of the important facts and personalities
that make up a story. Their insights and coaching will
prepare you to face the camera with confidence and
effectiveness under even the most stressful
circumstances.
Half Day On Site Media Training
 | How
to organize a press
conference, who should attend, what to say (and
what not to say)
|
| Tips
and practice on writing
effective press releases
|
| Tips
and practice to help you appear calm and confident
during media presentations
|
One
Day On Site Media Training includes the above, plus how
to:
| Handle
the difficulties that arise during a crisis
management situations
|
| Properly
interact with the media during a crisis
|
| Utilize
crisis management skills to minimize damage to a company’s
image
|
| Determine
media attitudes, needs and requirements
|
| Overcome
nervousness during crisis management situations
|
| Use
training
skills to utilize presentation media effectively
|
Two
Day On Site Media Training includes the above, plus how
to:
| Conduct
face-to-face
media interviews during a crisis
|
| Satisfy
the media’s needs during a crisis while focusing
on a message
|
| Present
accurate information without appearing misinformed
|
The
one and two day classes also
include extensive role playing and personal coaching
during the course of each topic covered to help you refine
your skills in real time, real
life situations
For
more information, or to arrange an on site media
training class for your organization, contact us and
let us explain what we can do for you.
|
|
