| |
Power Outage
Crisis Media Training |
|
 |
 |
|
Over the past few
years, major metropolitan centers in the United States
have been hit with power outages of tremendous
magnitude. Some outages, like the ones that plagued the
northeastern United States, affected over one million
residential, commercial and governmental customers.
Others, similar to the rolling blackouts that were so
prevalent in California just a few short years ago,
cause a tremendous amount of inconvenience as one
community after another has to deal with a lack of
service. In some cases, a power outage crisis is the
result of inclement weather. Violent storms, hurricanes,
severe winter blizzards and other weather events can
turn a power outage crisis into a crippling event. When
a crisis of this magnitude occurs, the public and the
media expect quick answers and reassurance that power
will be restored before an inconvenience turns into an
even more drastic crisis. Our Power Outage Crisis Media
Training workshop provides public officials, utility
company spokesmen, government and agency representatives
and other media-focused professionals with the ability
to effectively deal with a power outage crisis situation
with the media.
The Power Outage Crisis Media Training workshop
focuses on key skills and tools required by those
individuals who must deal with the media during a power
outage crisis, regardless of the size, scope or reasons
involved. Even the ability to communicate with the media
during a minor power outage crisis due to localized
weather events that affect smaller populations is
covered. This comprehensive crisis media training
workshop will equip you with key concepts and proven
training methodologies to successfully communicate and
inform the public and media. These crucial training
skills can be utilized by multiple agencies, regardless
of their role in dealing with the media during a power
outage crisis. Local and federal government agencies can
utilize the skills in this training workshop to
communicate with the media to discuss the scope of a
power outage and to help communicate information on
causes and possible solutions. These training concepts
can also be used by utilities that may have to not only
deal with the logistical difficulties of restoring
service during a crisis but must answer to hostile
crowds and media. Simulated press conferences and
Q&A training situations are utilized to provide
crisis media participants with crisis skills practice.
One-on-one coaching sessions provide personalized
feedback from a training instructor. Time is spent
working on training modules, application exercises, and
other activities to reinforce learning in this crisis
media training workshop.
Power Outage Crisis Media Training program
participants will learn to:
 | Understand the issues faced during a power outage
crisis |
| Deal with the emotions of angry crowds, hostile
print media and broadcast media |
| Properly interact with the media during a crisis |
| Enhance image and credibility when conveying power
outage crisis information |
| Determine media attitudes and needs |
| Utilize training skills to overcome nervousness
during a high pressure crisis |
| Use visual aids and other media to reinforce a
message |
| Conduct face-to-face and telephone media
interviews during a crisis |
| Satisfy the media’s needs during a crisis while
focusing on a message |
| Present accurate information without appearing
misinformed |
| Plan a crisis media presentation and build a
statement for use with the media |
| Maintain control under the most challenging
situations |
| Keep from over-promising resolution times and
dates during a crisis |
|
|
|
|
 |
|
