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Telecommunications
Crisis Media Training |
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The
telecommunications industry is relied upon by small and
large businesses, government entities, educational
institutions and the general public to supply the vital
networks and backbones that power electronic
communication over the Internet. When a network goes
down, hundreds of millions of dollars in lost business
and interrupted services can cause a serious crisis.
Companies like E*Trade rely on strong and redundant
networks to power their ability to provide on-line
trading to their clients. Service providers like
Monster.com depend on the reliability of their network
provider to ensure that their job-seeking clients will
have access to job postings and other career services.
The list goes on and on. The far-reaching effects of a
telecommunications crisis can be devastating. When
telecommunications companies carry the load of such a
great deal of network traffic, a plan must be in place
for that one time when five 9s network reliability
unexpectedly fails. Our Telecommunications Crisis Media
Training workshop is a highly participatory, two-day
training program designed to provide telecommunications
professionals with powerful communication and crisis
media skills and the ability to manage any interaction
with the media.
The Telecommunication Crisis Media Training workshop
focuses on the particular needs of the
telecommunications industry and those rare times when
five 9s reliability fails. This training class
empowering professionals involved in managing relations
with the media during a crisis. Public relations
professionals, company spokesmen, network operations
center (NOC) professionals and other involved parties
will benefit from training tools and proven concepts to
effectively communicate with members of the media during
a network failure or other telecommunications crisis.
These important skills can also be utilized during times
when regular press conferences and media statements
unrelated to a crisis need to be delivered by a
telecommunications provider. Simulated press
conferences, presentations, question and answer sessions
and other practice sessions are utilized to put new
skills to use and provide telecommunications
professionals with crisis media skill practice. Personal
coaching sessions provide individual feedback from a
training instructor. Telecommunications issues and
crisis media messages that must be communicated during a
crisis are also discussed. Training modules, application
exercises, discussion sessions and other activities
reinforce the learning process in this crisis media
workshop.
Telecommunications Crisis Media Training program
participants will learn to:
 | Focus on the issues faced during a
telecommunications crisis |
| Handle the emotions of angry crowds, corporate
clients and hostile media |
| Interact rationally with the media during a crisis |
| Enhance image and credibility when discussing a
telecommunications crisis |
| Eliminate distracting mannerisms that make take
away from a message |
| Determine media attitudes, needs and positions |
| Deal with anxiety during a high pressure crisis
situation |
| Use visual aids and other media to reinforce a
message |
| Conduct face-to-face media interviews during a
network failure or crisis |
| Satisfy the media’s needs during a
telecommunications crisis |
| Present accurate information and realistic
timeframes for a resumption of service |
| Plan and structure a crisis media presentation |
| Appear knowledgeable and calm under the pressure
that results from a crisis |
| Build a statement for use when working with the
media |
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