No one could have ever anticipated a terrorist attack on the level that our country experienced on September 11th of 2001. While terrorist attacks had happened overseas, our country had little experience with such a crisis. That morning, media outlets and local and federal officials struggled to deal with a terrible crisis, one that happened so quickly and so violently that many were unsure how to cope with the situation. Airline officials found themselves trying to answer media questions as many were initially unsure if the crashes that took place were due to human error or a terrorist attack. Local and federal government officials scrambled to understand the situation so that the public could be informed accurately without exacerbating the crisis. During this time, the international media descended on New York and Washington D.C. to cover the news as audiences worldwide waited with disbelief and heavy hearts. While one hopes that an attack will never happen again, the sad reality is that another terrorist attack may eventually reach our shores. Our Terrorist Crisis Media Training workshop is a comprehensive two-day training program designed to provide participants with the tools and crisis media skills required to manage any interaction with the media during a crisis.
The Terrorist Crisis Media Training workshop focuses on the particular sensitivities and delicate issues that are part of media coverage during a terrorist crisis. This two-day training class equips professionals involved with handling media relations with the proper approaches and training concepts required to deal with an extreme crisis. Government officials, local community spokesmen, law enforcement personnel, fire department officials, company spokesmen and other involved parties will benefit from training tools and time-tested methodologies taught in this crisis media workshop. These essential training skills can also be utilized during times when follow-up press conferences and media statements long after the initial crisis need to be delivered to provide regular updates to the media. Simulated press conferences, pressure-filled situations, presentations, Q&A sessions and other role plays are utilized to put new skills to use and provide participants with terrorist crisis media skill practice. Videotaped feedback sessions provide one-on-one coaching from a training instructor. Training modules, application exercises, group discussions and other training activities reinforce the learning process in this terrorist crisis media workshop.
Terrorist Crisis Media Training program participants will learn to:
- Focus on the delicate issues surrounding a terrorist crisis
- Handle the emotions of angry crowds, anxious locals and inquisitive media
- Interact calmly and rationally with the media during a crisis
- Maintain credibility and trustworthiness when discussing a terrorist crisis
- Eliminate any mannerisms or distractions that make take away from a message
- Determine media attitudes, needs and concerns
- Deal with personal anxiety or heartache during a high pressure crisis situation
- Use visual aids and other media to reinforce a message
- Conduct face-to-face media interviews during a crisis
- Satisfy the media’s needs
- Present accurate information and realistic information related to the crisis
- Plan and structure a crisis media presentation
- Appear knowledgeable and calm under the pressure that results from a crisis
- Build a statement for use when working with the media
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