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Transportation
Crisis Media Training |
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When two trains
derailed within 48 hours of each other in London’s
Tube network in October of 2003, it wasn’t long before
the media and officials began firing some difficult
questions to London’s Transport Commissioner. When a
rusting bridge collapsed in Portugal in 2001 and led to
the deaths of 70 people, the worst national tragedy in
decades, angry citizens and the media demanded answers
from the public works ministry. When the Concord crashed
shortly after take-off in 2000, causing an international
crisis, the international media swept down on the French
Interior Minister looking for answers to a terrible
tragedy. A transportation crisis can send shockwaves
through communities, countries – even the entire
world. When a transportation crisis occurs, members of
the media, government agencies and the public often
demand immediate answers, particularly during times when
the details of a crisis are unclear. Our Transportation
Crisis Media Training workshop provides public
officials, spokesmen, government representatives and
corporate public relations professionals with the
ability to effectively manage a transportation crisis
situation with the media.
The Transportation Crisis Media Training workshop focuses
on empowering individuals who must deal with the media
during any type of transportation crisis, even those
that are of no fault of any parties involved, with the
tools and skills required to successfully communicate
and inform the public and media. These crucial skills
can be utilized by multiple organizations, regardless of
their role in dealing with the media during a
transportation crisis. Local and federal government
agencies can utilize the skills in this training
workshop to communicate with the media to discuss their
investigative work and relief efforts during a
transportation crisis. These training concepts can also
be used by transportation companies such as airlines,
public works departments and others who must answer to
hostile crowds, relentless media questions and other
concerned parties when a transportation crisis may have
been the result of human error or the failure of
equipment. Multiple press conference and question and
answer situations are utilized to provide participants
with crisis media skill practice. One-on-one coaching
sessions provide personalized feedback from a training
instructor. Time is spent working on training modules,
application exercises, question and answer sessions and
other activities to reinforce the learning process in
this crisis media workshop.
Transportation Crisis Media Training program
participants will learn to:
 | Understand the issues faced during a
transportation crisis |
| Deal with the emotions of angry crowds, hostile
print media and broadcast media |
| Properly interact with the media during a crisis |
| Enhance image and credibility when conveying
transportation crisis information |
| Determine media attitudes and needs |
| Overcome nervousness during a high pressure crisis
situation |
| Use visual aids and other media to reinforce their
message |
| Conduct face-to-face media interviews during a
crisis |
| Satisfy the media’s needs during a crisis while
focusing on a message |
| Present accurate information without appearing
misinformed |
| Plan a crisis media presentation |
| Maintain control under the most challenging
situations |
| Build a statement for use when working with the
media |
| Deal with the difficulties faced when a loss of
life is involved |
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