Crisis Media Training Seminar
 

This Crisis Media Training workshop focuses on the need for successful interaction with the media. It’s a hands-on workshop, with extensive use of videotape feedback, giving participants the tools necessary to work with the media during a crisis. After completing training, your employees will have the skills necessary to confidently and correctly manage media contacts.

This workshop is highly participatory, personalized and limited to no more than 12 people per session. Highlights of our one-day program include:

• Extensive training on how to properly interact with the media
• Tactics to use in order to maintain positive attention, while diverting negative public attention
• Four videotapings using real-life crisis situations
• Individualized feedback sessions reviewing the video tapings. This helps to identify both strengths and areas for improvement in handling the media

OBJECTIVES:

Specific workshop objectives include:

• How to conduct face-to-face interviews during a crisis
• How to manage a crisis situation (smoke, fire or injury) safely and effectively
• How to satisfy the media's needs during a crisis, while working for your company’s best interests at the same time.
• How to work with the media to present accurate information without being "sandbagged," or appearing misinformed
• How to plan your media presentation - appear knowledgeable and collected under the pressure
• How to maintain control of the most challenging of situations despite scrutiny from the public
   

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CONTENT OUTLINE

Introduction

• Course Overview
• Workshop Objectives
   

Understanding the Media

• What Information Does the Media Need
• Guidelines for Working With the Media
• Things to Avoid
• Videotape Interview #1
• Critique Interview #1
• Real life situations
   

Preparing a Formal Statement

• Quick Preparation Methods
• Analyzing both Primary and Secondary questions
• Statement to the Press
• Videotape Interview #2
• Critique Interview #2
   

Dealing with a Crisis

• What Not to Divulge
• Helpful Do's & Don'ts
• The Uninvited Guest (video)
• Videotape Interview #3
• Critique Interview #3
   

Handling the Medias Questions

• Image
• Structuring Your Response
• Delivery Techniques - Power position, gestures, voice & eye contact
• Dealing With Rudeness and Hostility
• Controlling Your Environment - Knowing when to be interviewed & where NOT to be interviewed
• Quick Media Updates
• Videotape Interview #4
• Critique Interview #4
• Handling a Q&A Session

Contact us for more information on this seminar including pricing and scheduling.