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Crisis Media
Training Seminar |
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This Crisis Media
Training workshop focuses on the need for successful
interaction with the media. It’s a hands-on workshop,
with extensive use of videotape feedback, giving
participants the tools necessary to work with the media
during a crisis. After completing training, your
employees will have the skills necessary to confidently
and correctly manage media contacts.
This workshop is highly participatory, personalized
and limited to no more than 12 people per session.
Highlights of our one-day program include:
 | Extensive training on how to properly interact
with the media |
| Tactics to use in order to maintain positive
attention, while diverting negative public attention |
| Four videotapings using real-life crisis
situations |
| Individualized feedback sessions reviewing the
video tapings. This helps to identify both strengths
and areas for improvement in handling the media |
OBJECTIVES:
Specific workshop objectives include:
| How to conduct face-to-face interviews during a
crisis |
| How to manage a crisis situation (smoke, fire or
injury) safely and effectively |
| How to satisfy the media's needs during a crisis,
while working for your company’s best interests at
the same time. |
| How to work with the media to present accurate
information without being "sandbagged," or
appearing misinformed |
| How to plan your media presentation - appear
knowledgeable and collected under the pressure |
| How to maintain control of the most challenging of
situations despite scrutiny from the public |
CONTENT OUTLINE
Introduction
| Course Overview |
| Workshop Objectives |
Understanding the Media
| What Information Does the Media Need |
| Guidelines for Working With the Media |
| Things to Avoid |
| Videotape Interview #1 |
| Critique Interview #1 |
| Real life situations |
Preparing a Formal Statement
| Quick Preparation Methods |
| Analyzing both Primary and Secondary questions |
| Statement to the Press |
| Videotape Interview #2 |
| Critique Interview #2 |
Dealing with a Crisis
| What Not to Divulge |
| Helpful Do's & Don'ts |
| The Uninvited Guest (video) |
| Videotape Interview #3 |
| Critique Interview #3 |
Handling the Medias Questions
| Image |
| Structuring Your Response |
| Delivery Techniques - Power position, gestures,
voice & eye contact |
| Dealing With Rudeness and Hostility |
| Controlling Your Environment - Knowing when to be
interviewed & where NOT to be interviewed |
| Quick Media Updates |
| Videotape Interview #4 |
| Critique Interview #4 |
| Handling a Q&A Session |
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“I enjoyed how highly relative the material was. The role playing portion was
a great way to learn the course material. Our instructor was excellent,
knowledgeable, and extremely professional”
Paul Rachiele
DA Stuart
Plant Manager
Detroit, Michigan
“I thoroughly enjoyed the critiques and feedback portions of
the program. I learned to take items from other participant’s styles. The
training staff was very positive and helpful in all aspects of the program.”
Audrey Tremblay
DA Stuart
Chemist
Detroit, Michigan |
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